Writing for Other People’s Newsletters for Fame, Success, & More Newsletter Subscribers

Right at this very moment, the newsletter subscribers you so long for–the ones who would be precisely perfect for your newsletter list–are out there in a very reachable place. They’re on Other People’s Lists.

The question is: how do you get them from other people’s lists onto yours? Obviously, you can’t steal them, you usually can’t buy them (and even if you could, you wouldn’t want to). Plus, your approach is going to have to appeal to those Other People who possess the lists.

Fortunately, there’s an easy approach that, done right, works about 99% of the time.

Write articles for other people’s lists! You’re already writing your own newsletter, why not add some extra writing time and put those additional articles to good use as bait to bring in new subscribers?

Like other strategies, there’s a right approach and a wrong one when it comes to writing for other people’s lists. Read on to learn how you can avoid the most common pitfalls.

• Read the newsletter first
  Before even considering approaching another publisher, get really familiar with the newsletter in question. Read as many issues as you can (at least three) and consider what kinds of articles will be of top interest to readers.
• Use your expertise for a fresh approach
  Remember, your unique knowledge makes you a great resource to other newsletter publishers. Make maximum use of what you can add to other people’s newsletters. Don’t echo the same approach and tone of the publisher (don’t stray too far, though!) because you want to make it clear the article you’ve written could only be written by you.
• Write the article before approaching the publisher
  Start by writing the article, then email the publisher who you’d like to publish it. Keep your email short, friendly, and make sure to mention that the article is already written and you can send it along however will work best. Also, make sure to be specific about why you’d like your article to appear in this particular publisher’s newsletter–what does he or she do especially well?
• Promote yourself
  When you get an article published, make sure it includes your bio box at the end. In this box, you’ll want to promote your newsletter to bring in the most new subscribers (as opposed to just mentioning your website). If you offer a bonus to new subscribers, this is a great place to describe it.
• Do it again… and again
  In order to get results from this approach, you need to get lots of articles out there. Generally, you’ll want to write a new article for each publisher, especially if there’s likely to be some overlap in their reader base. Aim for 2-4 quality articles a month and you’ll see new subscribers start to pour in.

The great thing about submitting articles to other people’s lists is that you start to build momentum very quickly. While you might only get 10-15 subscribers from your first article, by the time your third article has run in someone else’s newsletter, you’ll probably see 30-40 new subscribers.

Sure, this is more work than simply submitting your articles to various directories, however, you’ll also find it’s much more effective–you’ll attract a higher-quality of subscriber and your newsletter will grow more quickly. It’s well worth the extra effort! Ultimately, you won’t even need to submit your articles–publishers will start to contact you to ask if they can re-run something you’ve written.

Take some time today to make a list of 3-5 publishers you’d like to approach about publishing your articles. Then, start to really pay attention to their approach and how you might be able to write an article that will appeal both to the publisher and to the readers on that list.

The subscribers you long for are out there. Reach them by writing for other people’s lists.