As I mentioned in last week’s newsletter, I’m putting the finishing touches on my Grand Newsletter Experiment. And I’d like you to play along with me.

It’s free to join, and at the end of the Grand Newsletter Experiment, I’ll send participants a copy of the results along with any tips I might have garnered for applying what we’ll learn.

There’s a lot to love about newsletters; they’re a wonderful, rewarding, rich way to build relationships, connect with readers, and make sales. And I’ve been spending more time than usual thinking up all my favorite things to love .

Here’s my list of the top five things I most love about newsletters. I’d love to hear your own list, too!

Just like in the garden, weeds in your newsletter take up valuable space that could be replaced with something a lot prettier.
The five most common weeds I see in
clients’ newsletters are…

Right at this very moment, the newsletter subscribers you so long for–the ones who would be precisely perfect for your newsletter list–are out there in a very reachable place. They’re on Other People’s Lists.

The question is: how do you get them from other people’s lists onto yours? Obviously, you can’t steal them, you usually can’t buy them (and even if you could, you wouldn’t want to). Plus, your approach is going to have to appeal to those Other People who possess the lists.

Fortunately, there’s an easy approach that, done right, works about 99% of the time.