Remember the ant and the grasshopper from Aesop’s Fables? The ant works hard all summer long, storing food for the winter, while the grasshopper enjoys the summer sun and loafs around. Come winter, the grasshopper starves because of his lack of foresight, while the ant enjoys his stores of supplies.
I don’t know about you, but I’ve often found myself being the grasshopper when it comes to my newsletter!
If you’ve found yourself being a grasshopper from time to time, too, let’s get to work on creating an article stockpile just for your newsletter.