Email filters are wonderful things… Until you sit on the publisher’s end of the filter, that is.

If you’re sending out a newsletter, you need to be concerned about your reader’s filters.

While there’s no method that’s 100% fail-proof, a little education can go along way to keeping your newsletter out of the majority of your reader’s filters.

There’s a virus afoot. No, not a computer virus. Or a bird flu virus. But rather a Sameness Virus.

See, most of the articles that wind up on websites, in ezines, and being circulated at sites like EzineArticles.com are very much the same.

In fact, if you spend a lot of time browsing through content, you might just start to feel like the article writers took the old Sesame Street song a little too much to heart–and avoid standing out at all costs.

You publish a newsletter to build trust. To convert your prospects into buyers and clients, right?

How well are you meeting that goal?

If you seem stuck–no matter what you try, people still aren’t buying at the rate you think they should–it may be because you’re asking readers to take a flying leap.

Once upon a time, there was a newsletter publisher who bemoaned the trouble he had keeping his readers’ attention.

There was but one solution–ask the town’s citizens. So, he wrote up a proclamation and posted it around the town: “Wanted: Ideas for writing a better newsletter. Prize Awarded for Best Solution.”

He received suggestions from kingdoms far and wide. Some of the suggestions were downright silly: “Write the newsletter on candied paper,” and “Write the newsletter articles in fireworks.”

Have you been being stingy with the spotlight in your newsletter? Shining it directly on yourself and leaving others in the dark?

Sure, your newsletter should be “all about you” in the sense that you want to keep each issue focused on the information and approach you use to serve clients and customers… But, that doesn’t mean sharing the spotlight is a bad idea.

In fact, there are five excellent reasons to start sharing the spotlight today.