I used to know a thing or two about search engine optimization. Back when I first started The Write Exposure and did *everything* myself, I knew a bit about meta tags and keyword phrases. Just enough to get myself into trouble , but I did manage to get the site up to the first page of the search rankings on the major engines.

Eventually, I handed off the website and figured I could just forget about SEO altogether.

And that was a big mistake.

Whether you provide copywriting services for astrophysicists, custom-built cabinets for home owners, printing services for big companies, or widgets for whatchamawhosies, you’re doing something dangerous.

You’re leaving it up to your clients to figure out how they can avail themselves of what you do.

For instance, if you build custom cabinets, all of your clients probably know they can hire you to build their kitchen cabinets. But, it may never dawn on them that you could build a custom desk and storage system for their home office. They may never realize you could build an entertainment unit that would make the most of their fireplace *and* disguise that awkward corner space they can’t quite get looking right.

The 8 x 10 storage shed in my backyard has been a sticking point since I bought this house. It blocked a window, wasn’t very convenient to use, and was taking up space that would have made a great patio.

But, I couldn’t move it myself and wasn’t quite sure how to go about *getting* it moved. And so it sat in its inconvenient spot until this weekend.

Sometimes, big projects, whether it’s a storage shed relocation or a newsletter issue (or launch) get put on the back burner because we’re just not sure how to move forward. And sometimes, we put them on hold because we just don’t have the time to give them the attention they need.

Pamela can’t decide which font says “professional, efficient, and responsible” for her brand new newsletter nameplate. Robert isn’t sure if his selected font is “rugged” enough for his new blog. And Joan is struggling to find a font that’s retro and friendly but not an attention-hog.

Do these challenges sound familiar?